At Baxter, marketing is responsible for determining the needs of the marketplace, communicating them back to the organization, and then delivering products and services to meet those needs. The Marketing function is involved in just about every aspect of the business – from market research and competitive intelligence, to research and development (R&D) and clinical trials, to product launches, pricing, advertising and promotion, and post-market surveillance. Customers not only include medical professionals, but patients, payers, governments, purchasing groups and others involved in the global delivery of healthcare.
A career in marketing at Baxter can be a rewarding experience. It offers an opportunity to work closely with a range of customers, and perhaps most rewarding, the opportunity to meet patients who benefit from Baxter’s products, and to help bring new and better products to market that will save, sustain or improve the quality of their lives. Few industries provide a more enriching and fulfilling experience for marketing professionals than healthcare.
As a global, diversified healthcare company, Baxter applies a unique combination of expertise in medical devices, pharmaceuticals and biotechnology to create products that advance patient care worldwide. Marketing professionals have an opportunity to make a meaningful difference in the lives of patients with hemophilia, immune disorders, kidney disease and other chronic and acute conditions.
Marketing professionals at Baxter interact with virtually every function in the company–R&D, Manufacturing, Supply Chain, Sales, Regulatory Affairs and Pharmacovigilence, and many others. From conducting market research, to working with R&D on new product development through clinical trials, to preparing marketing materials and working with the sales force on product launches, every day in marketing holds something different. Baxter’s emphasis on innovation and new product development creates an ever-growing array of opportunities in which marketing professionals are involved.
Baxter is truly a global company, selling its products in more than 100 countries and generating approximately 60 percent of its sales from outside the United States. This means there are opportunities for marketing professionals at Baxter to head up global marketing for one of Baxter’s business units, or lead the Marketing function in a country or region across multiple businesses. The company encourages movement across business units and geographic boundaries as part of one’s professional development.
The successful marketing professional at Baxter must have strong financial acumen, as well as strong leadership, sales and negotiating skills. In addition, Baxter looks for talented and driven marketing professionals who have experience in: